E: kealey@elevenandtwelve.com | T: +61 431 906 332

The new Thelma Magazine team.

It is with enormous pleasure, and giddy excitement, that I am able to introduce you to a group of brilliantly talented women that I have been recently humbled to meet, and to welcome to the new Thelma Magazine team!

I’m so very delighted to have the opportunity to collaborate, day-dream and create the newest version of Thelma, with:

 

Diana Conti

Diana Conti

Diana Conti

Diana is a whiz with words. She’s just completed her degree, and has been using traditional journalism practices and writing skills, combined with interactive elements of digital media to find her own voice on line. From tweeting, to contributing to various online publications, blogging, writing music reviews, and coming along to Eleven & Twelve events with me, Diana proved herself to be the right person to help whip Thelma into shape in 2013.

Diana is the new Assistant Editor of Thelma Magazine. She’ll be helping to shape and influence the direction of the magazine by producing her own content, as well as sourcing and liaising with contributors, editing content, helping with the magazine’s business strategy, and loads of other stuff.

Diana is also totally available for copywriting and content strategy work with Eleven & Twelve. Get in touch with her – diana@elevenandtwelve.com !

Diana's blog

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Amandine Thomas

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Amandine Thomas

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Amandine is a brilliant illustrator and designer from France. With a passion for magazine design, Amandine has been working as a freelance illustrator for a number of magazines and book publishers. She dreams of one day starting her own children’s magazine.

Within minutes of browsing Amandine’s work, you’ll notice her witty humour and observations about the world – not to mention her amazing sketches, illustrations, and graphic design skills.

Amandine will be working on Thelma, bringing her unique design style and imagery to the project.

Amandine also works as a freelance artist and designer in Melbourne and Internationally. Want some amazing illustrations to enhance you project’s visual identity? Give Amandine a shout – amandine@elevenandtwelve.com

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Lauren Dunell

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Lauren Dunell

Lauren is from Christchurch, NZ, but now lives in the heart of Fitzroy where she’s able to immerse herself in Melbourne’s creative scene.

Lauren has a passion for typography and lettering, as well as symbolic graphic design. Her ability to take elements of an idea or event, and to translate them into simple yet striking and meaningful graphic design, is incredible.

Not to mention the fact that she has a keen skill for creating her or beautiful lettering and layouts.

Lauren also has loads of ideas for how to make the content of Thelma Magazine special and meaningful, and for how we can incorporate the work of other young emerging designers and content creators into our project.

Lauren will be working on the design, layout, and user experience of Thelma Magazine, in collaboration with Amandine, Diana, and myself.

And just like Amandine, Diana, and myself, Lauren is available for freelance work. She does everything from graphic and web design, to hand lettering and chalk sign-writing. Get in touch with Lauren by emailing her at lauren@elevenandtwelve.com!

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And of course, there’s me -

Kealey Nutt

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Kealey Nutt

Resident crazy-person, day-dreamer, plotter and schemer, and Founder/Editor of Thelma Magazine and Director at Eleven & Twelve.

I’m continually humbled and in awe of the amazing talented creatives with big ideas for how to innovate, that I keep seeming to meet and have opportunities work work with and learn from.

Enough about me – all you need to know, is that I’m suuuuuuuper happy to have the opportunity to welcome Diana, Amandine, and Lauren to the Eleven & Twelve family and to have them on board to influence the direction of Thelma Magazine.

I’m going to keep spruiking the work of these incredibly talented people. Because I’m so excited about their skills and ideas (and I have grand day-dreams of someone wanting to engage the four of us to overhaul a big creative campaign that involves design, illustration, video, writing, and web experiences, so that I get to work with them all more. Seriously though – you need a creative dream team to make something amazing for you? Hola at us).

I simply can not wait to re-launch Thelma Magazine with this team of wonderful people.

Stay tuned.

 

- Kealey

2013

It’s been a little while since I updated the blog, here.

We’ve been pretty busy!

Eleven & Twelve is having a bit of a growth spurt. We now have a little team of brilliantly creative individuals working with us to offer our clients a wider range of services, and to be able to increase the scope and creative possibilities in our projects.

As you may know, Eleven  & Twelve is a digital media production agency. And for a while now we’ve been offering high quality, but cost effective video production.

Now we also offer website design and development, as well as graphic design, logo design, illustration, copy-writing and article writing, photography,  podcast production, content creation workshops, and loads more! We can take care of every element of your digital production needs!

You can even commission us to create a clay-animation film, or anything else you can dream up!

Imagination is the only limit.

So, get in touch and chat to us about how we can make your ideas happen, and help you to produce a great piece of creative work to represent you business, idea, campaign, or last night’s wacky dream.

Watch this space for introductions to our new team members! We promise – they’re a super talented bunch!

Puppy in print //

Our delightful pooch, Zee Dawg is featured in the current issue of Living + Lifestyle Magazine. Her first appearance in print!

For those online who want to check it out, you can read the article right here: Pets with Profiles – Living + Lifestyle

 

 

Life as an entrepreneur – Part One //

 (Originally posted at kealeynutt.com)

For the past four years, I have been accidentally, but very heavily expose to Melbourne’s ‘start up’ scene. I’ve also been lucky enough to meet lots of creative professionals, and many who are young and doing their own thing.

I’ve seen all kinds of start-up, small business, freelancer, entrepreneur, side project – you name it; I know someone who is doing it and have worked with, or along side them in the past few years since moving to Melbourne, helping start up and run a popular coworking space, being involved in creative and entrepreneurial communities, participating in a small enterprise education program, and ultimately ending up working (more than) full time in my own business.

During this time (so far) I have learnt and experienced more than I could have imagined whilst studying at uni and/or working in a ‘real’ job. Both of those more formal experiences provided me with levels of understanding, experience and learning that I needed, but definitely could not have prepared me for the fly or die, rollercoaster lifestyle of a small business owner / freelancer / entrepreneur / whatever else you want to label t. I’ve decided to call my job/business/project experiment/experience my ‘DIY career’.

I hate when people write with too/many/forward/slash/es, and often think ‘just fucking choose a word, and use it’. But there are so many variables in this case, so please excuse my vocabulary indecisiveness.

So the thing is, I’m kinda tired of hearing about tech start ups. Loads of friends run them, and work in them, and they’re doing great, and I love their products, and I love the people, and it’s all amazing. But I want to create discussion and resources that are GOOD, and not all corporate-bureaucrat-academic-boring, for small ‘start up’ businesses, that aren’t ‘start ups’ per se.

I’m going to write a series of short blogs based from my own experience of running and constantly learning about starting a business. From identity, to cashflow, to client management, to web shit, to networking, to resources, to admin, to dealing with existential crises, to women in business and what’s wrong with that term, to how to keep yourself healthy and ensure you get to eat when your cashflow is fucked up. And so on.

 

My business experience? Briefly:

As a teenager I started learning about leadership and seeking unnecessary responsibility by taking on leadership roles in highschool, participating in loads of geeky extra-curricular activities like the Apex Teenage Fashion Awards, the CSIRO Student Research Scheme (Yo, I’m totally published in a science journal with my research on the effects of plant tannins as antibacterial agents in lakes and still waterways. Legit). Yadda yadda.

I managed a bunch of small independent film productions and started building my first websites and blogs, and self-teaching photography from about age 18.

I started my own independent accessory label called ‘GURF’. Was featured in a bunch of publications including Frankie, The West Australian, Xpress. Stocked in various stores online and throughout Perth. Here are some pictures of that:

I managed a couple of retail stores while completing uni in Perth.

After graduating and experiencing life in the corporate world for a year, I felt unfulfilled, enrolled in a Masters course in Melbourne, shipped myself across the country alone with two suitcases. After a semester of studying for my Masters, I dropped out and started working on Thelma Magazine.

I published four issues of Thelma, and managed to pull just over 15000 readers. Not amazingly stats, but enough to make me realise there was a market for my content ideas, and to give me the thirst to produce more, and follow that path as a career.

I helped run Inspire9 for a couple of years, accidentally became the first community manager, comms coordinator, event manager, toilet roll replacer, and kid that spent a lot of time chatting to the drop ins and residents about what they’re working on, and connecting them up with each other, and people who have shared interests. And in general, trying to make people’s work days a whole lot more fun and friendly. With the sudden surge of start ups, tech businesses, freelancers, VCs, incubators, and so on hanging out at coworking spaces, I was unintentionally submerged in a community of hard workers and people with random and innovative ideas, making cool stuff happen.

Throughout that time, I slowly started my own business, Eleven & Twelve.

I participated in the NEIS (New Enterprise Incentive Scheme) and completed Cert 4 in Small Business Management at RMIT, to rid any doubts of my own organisational skills and seeking formal training.

I now work every day in my own business, as a digital media producer, working with some amazing clients, and amongst some pretty inspiring communities and networks.

I’ve got a fabulous intern on board, and a few ideas for how I’d like to make her an employee so long as the business structure is flexible enough that it allows her to explore whatever creative media avenues she feels like exploring.

And on top of client work, my business is now producing the re-launch of (a more work-load sustainable) Thelma Magazine, a digital community radio station for young people in Melbourne called All Of The Numbers, a couple of documentary projects with which I’ll be exploring digital film release and broadcast, and even my own first ever Melbourne International Comedy Festival show.

Yep, I pretty much just come up with ideas that please me a that moment, and use my business as an umbrella of excuse to experiment with and learn new things.

It’s been about 18 months now in this business. All of my work so far has been referred to me by word of mouth, and by being fortunate enough to work with some repeat-clients.

And while I don’t have a multi-billion dollar empire (yet), I do live a pretty comfortable lifestyle, pay my rent, feed myself and my dog, and enjoy a flexible lifestyle and creative satisfaction all through my own business/financial idependance.

So, this series of blogs isn’t going to be about how to make a million dollars. Or how to seek angel investment and sell your idea to some rich geek in San Fran. Or how to grow your small business to a company with 20 employees within a year. I’m perfectly uninterested in any of that crap. It’s not me, it’s not my experience, and it’s not at all what I want.

It’ll be a series of posts of things I HAVE learned and experienced. Resources and methods I’ve found and that have helped me. Content that has inspired and motivated me along the way. Stuff that would have been valuable or interesting to me a couple of months ago as I endured earlier challenges, and therefore that might be interesting to other people with similar interests and business ideas.

And maybe a couple of recipes for a couple of killer lentil dishes that can feed you for a couple of days when you haven’t had your invoices paid. And lists of places you can steal free wifi from.

(They’ll be shorter posts than this too. I felt some kind of need to validate myself by proving to you and me that I have had some experiences that are worth sharing. That’s how I came to writing a list of shit I’ve worked on. Sorry).

 

Internship Call Out //

We’re looking for an intern to help out on some of our upcoming projects, including video production work, as well as working on Thelma Magazine and our soon-to-launch radio station, All Of The Numbers.

Check out the position description and share it with anyone you think may be keen!

 

Internship – 3 month minimum commitment.

We are:

A small digital media production agency based in Richmond. We publish one of Melbourne’s first interactive online magazines. We produce interactive media solutions for organisations and corporates, where we specialise in communicating in an efficient and conversational manner, largely with the use of video content. We’re about to launch Melbourne’s first online community radio station. We’re relaxed and flexible, and have a lot of fun. But we’re professional, and we’re perfectionists.

You are:

A student looking for work experience or internship placement, and you want to see what it’s like to work in a small independent creative business. You want to meet industry networking contacts, learn new skills, and contribute to making our radio and magazine projects a success. You’re excitable and full of ideas. You’re creative, and witty, and you like a good LOL. You’re hands on, and you love learning how to make nice, colourful, interactive things for people to enjoy on the Internet.

Some of the basics:

- General admin.
- Updating media lists; Creating and maintaining databases, including media contact lists
- Press clipping collecting, scanning and filing.
- Monitoring of social media, and posting content and updates.
- Monitoring the media for coverage of our projects and contributors.
- Collating & downloading programming collateral incl. images, transcripts, bios, episode descriptions.
- Identifying columns and features that are appropriate for shows/brands.
- Creation of media materials including media releases. Organising press mail-outs.
- Press competition prizing co-ordination.
- Online research for new campaigns / projects.
- Correspondence with media to provide relevant information and images.

You love to juggle and multitask. You love talking with people and finding out what they need, and how we can best communicate that with them, and for them.

This internship will most suit a communications or media student currently studying and looking for work experience and industry networking. You should love the Internet and be passionate about digital and interactive arts and media. Excellent communication skills and effective time management and organisation skills needed, as well a great computer and Internet literacy with a desire to be learning new skills all the time.

The days and times are flexible. We’ll work around any of your classes, side projects, or previous commitments. You will at least, be available for eight hours per fortnight, more if you’re keen. We only want to work with people who want to work with us, and enjoy the role. We want you to love what we do and be as passionate and excited as we are.

This role may require some attendance at industry events, which may occur outside of normal office hours.

Get in touch, and we’ll have a chat!

 kealey@elevenandtwelve.com

Megan Park //

I worked with The Project Agency to create a short video for Megan Park’s Mother’s Day Promotion – a VIP event at their Armadale store where the attendees learned how to make their own floral arrangements with florist, Karen Rose.

It was a beautiful morning!

AngelCube //

I’ve been working from the coworking space, Inspire9, for most of the past two and a half years. So I’ve been around to watch lots of exciting stuff happening in the Melbourne technology/web scene.

I was asked by AngelCube, who run an angel investment and mentoring program, to capture the atmosphere of their 2012 pitch day. Eight companies were selected from this pitch day, and will be working from Inspire9 for the next three months, receiving mentorship and guidance in their businesses.

Check out the video!

Creative Performance eXchange //

This morning I attended an event called the CPX or Creative Performance eXchange. It’s a meetup of people who want to make an impact on the ways in which we work, by introducing creativity and new, innovative ideas.

This morning’s meetup featured a live action version of the hugely popular (and addictive) iPhone game – Angry Birds. Here’s some quick iPhone footage I grabbed during the moment: Angry Birds IRL.

I was asked to write a blog post for the new CPX website, describing my work, and what I do to make a difference with creativity. I found it to be a good exercise in re-capping what I’ve been doing for the past few months.

So here it is: My guest-blog on the CPX website.

Note cards //


The Easter long weekend has been a great opportunity to slow down and catch up on admin.

It has also been an opportunity for a visit to Lincraft and some time out to do a little bit of craft. One of my weekend craft projects was to hand stamp some note cards and envelopes to use to send my work in on USB thumbdrives, to my clients.

I’ve used some old ‘system cards’ and some small ‘seed pocket’ envelopes and added custom stamps. I like the analog feel that the stationery has, and how they’ll be perfect for carrying my digital work through the post.

I send so many emails, upload so many videos, and spend so much time communicating online – so when I send mail the traditional way, I like to include a touch of personalisation. Can’t wait to pop some of these into the letterbox!

Bike Fest Runway //

This year I was very pleased to be the official video provider for Melbourne Bike Fest, and to once again work along side some of my favourite clients and friends at The Squeaky Wheel who produce the festival.

Throughout the festival I’ve been putting together videos for many of the Bike Fest events, as well as videos with lots of interview content about ‘road harmony’ and bike safety.

It’s been a lot of fun, and I’ve even learned a few things about cycling in Melbourne. The best bit has been going along to all of the events and getting amongst Melbourne’s lovely cycling community.

Check out the video above. It’s from one of Bike Fest’s most colourful events – The Bike Runway. It was a crossover event with the L’oreal Melbourne Fashion Festival. But most importantly, it was a lot of fun!

The Social Studio //

Over a year ago I was running around with very little equipment, just a flip cam and a tripod, filming video content for Thelma Magazine – my side project.

Here’s a video article I put together back then about Melbourne’s The Social Studio. The Social Studio is a great social initiative that provides training opportunities in fashion, design and sewing. They now run a full cafe next to their fashion studio that provides hospitality training experiences, too.

And on top of all of that, the clothing the produce is amazing!

Melbourne Mini Maker Faire //

A little while ago I attended the Melbourne Mini Maker Faire at Swinburne University. It was organised by some friends of mine at the Melbourne Hacker Space.

I put together this short video wrap up of the day – it was filled with all kinds of exciting things, from a cardboard castle, to 3D printers, robots, and everything in between.

I was very excited when the video was blogged on Wired Magazine’s Geek Dad blog.

There are regular Maker Faires in cities all around the world. I definitely recommend getting along to one and checking out all of the awesome things people are creating.

My Bike Project //

A project that I’ve been very proud to be involved in has been the My Bike Project at run by The Squeaky Wheel and North Melbourne Football Club’s The Huddle.

A group of teenagers from migrant backgrounds were taught road safety, bike riding, and bike maintenance skills during Saturday afternoon sessions over a few weeks.

It was such a great program to witness – I had a lot of fun meeting and getting to know all of the participants and facilitators. And most excitingly, I was lucky enough to be able to put together this short video about the program and the experiences of the people involved.

Enjoy!

Eco Stories //

A few weeks back I worked on this video for the City of Melbourne to capture stories about what Melburnians are doing to increase sustainability in their day-to-day lives.

Pedal Powered //

Working out of Inspire9 (a coworking space in Richmond), I get to meet a lot of people working on awesome projects. Recently Leena from Bike n Blend has been spending some time in the space.

Her business is bicycle-blended smoothies. She takes customised bikes that have a blender attachment out to festivals and markets, and sells drinks that are blended through the power of pedalling.

I had a little spare time this afternoon, so when I felt like making a smoothie for myself I decided to film the process and cut together a short video to show how the bicycle blenders work.

Enjoy.

Eleven & Twelve Flickr //

I’ve just set up a Flickr account for Eleven & Twelve so I can neatly organise and store my still photos online. You can take a look here!

 

www.flickr.com

 

Conversational Copy //

I’m lucky enough to have been working with Kim from Metta Scents for the past year, writing blogs, copy, and HTML email newsletters for her store in Prahran. I also created the design for her soon-to-be-launched website which is currently being coded up by Christian at Peacock Studio.

What I love about working with Kim is visiting her at the store for a chat over coffee and simply listening to what she’s been up to and what she’s excited about. It allows me to hear about her shop’s new products and upcoming events in a conversational manner which helps me write about Metta Scents as though I’m re-telling the story to a friend. Kim and I believe this is a nice, sincere way of writing promotional text. It definitely helps that Kim is passionate about the ethically and environmentally friendly products she sells at the store.

Writing for Metta Scents has also allowed me to cheekily pen a voice for Kim’s dog, Horse the Greyhound, who hangs out at the store with her. It’s a lot of fun using my imagination to write from a dog’s point of view!

And I also get to dress him up at Christmas time and take photos like this one I snapped last week:

Thelma Magazine Video Content //


I’ve just dabbled around with my Vimeo account and set up a few groups and albums. One of them is an album full of Thelma Magazine video content from the past year or so and features fashion and lifestyle videos as well as interviews with John Safran, Catherine Deveny, Kimbra, Cullen, The Morning Benders, and more.

Check out the album here!

Tweed Ride //

I had a great time filming the Melbourne Tweed Ride for the Victorian Vintage Bicycle Club a few weeks ago. I slept well that night after having to keep up with the front of the pack to capture the crowd riding towards me! Everyone looked great and I can’t wait to attend next year’s Tweed Ride.

Recent Work //

Recently I’ve been working with The Squeaky Wheel who run the Melbourne BikeFest and a bunch of other cool bike-related projects.

The first of my projects with The Squeaky Wheel to be completed was a collaboration we for the City of Melbourne to promote public awareness for the Swanston Street redevelopment.

Check out the videos below!

Street Smarts Video #1

Street Smarts Video #2